I'm a writer and narrative strategist currently at work on an investigative memoir examining how identity can be engineered within family and place.
For more than 20 years, I’ve shaped voice, story, and editorial identity across digital platforms and cultural spaces. I love work that blends clarity with curiosity, structure with emotion, and insight with imagination.
I write visually as much as verbally— shaping mood, tone, and texture alongside meaning.
About
I'm a narrative strategist and senior creative with a lifelong love of stories — how they're told, how they're felt, and how they help us make meaning.
I’ve built a career shaping brand voice, editorial identity, and narrative systems across culturally resonant digital spaces. Before that, I collected stories as a kid, a forever reader, a noticer of human behavior, and someone who has always believed in the connective tissue between people and ideas.
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That instinct—to understand people, patterns, and the deeper story beneath the surface—became the foundation of my work.​
Collaborative Creator
Writer Narrative Strategist
Voice Shaper Cultural Noticer
Story Architect
Meaning Maker
I’ve helped shape digital voice for eleven Nickelodeon brands, helped pioneer social-first storytelling at Upworthy, led narrative development across national mission-media campaigns reaching over a billion views, and guided brands through voice, editorial strategy, and meaning-making. Across every role, my work has centered emotional clarity, narrative structure, and resonance.​
Brands I've Worked With
